Landscaping is seasonal, and your marketing should be too. Promote the right service a few weeks before people need it, and you book work while competitors are still waiting for the phone to ring.
January and February: plan and pre-sell
- Send your regular customers the new season prices and a sign-up link for the year
- Offer a small discount for paying the season up front
- Update your website, photos and Google Business Profile
- In warm states, promote tree trimming and bed cleanups before spring growth
March and April: spring cleanups
This is when homeowners look outside and decide to hire someone.
- Promote spring cleanups, mulch and first cuts
- Post before and after photos every week
- Hang door cards on the streets you already work
- Make sure your website calculator includes cleanup and mulch prices
May and June: lock in mowing contracts
- Push weekly or biweekly mowing plans
- Offer fertilizer and weed control add-ons to every mowing customer
- Ask every happy customer for a review and a neighbor referral
July and August: summer upkeep
- Promote irrigation checks and repairs (lawns struggle in heat)
- Offer hedge trimming and shaping
- Follow up on spring estimates that did not close
September and October: fall services
- Promote aeration and overseeding (in cool-season grass areas)
- Leaf cleanups and gutter cleaning if you offer it
- Start talking about next year's contracts
November and December: wrap up and renew
- Final cleanups and winter prep
- Holiday lights installation if you do it, a good off-season income
- Send thank you notes to your best customers with early renewal offers
What to do every month
- Add new photos to your Google Business Profile
- Ask for reviews after jobs
- Publish one useful post on your website about what homeowners need that month
Keep your website seasonal
Your homepage should match what people search right now. Feature spring cleanups in March, mowing in May, aeration in September. A blog post each month about seasonal lawn care also helps you show up on Google for those searches.
Plan the year once in January, put the dates on your calendar, and you will never again wonder why the phone is quiet in April.
Frequently asked questions
When should landscapers start marketing for spring?
Four to six weeks before your local spring growth starts. In many areas that means February, so customers book before the rush.